People use Pinterest to save ideas, products, to collaborate with friends, and to bookmark things to read later. Staff authors are listed here.How Does Pinterest Work for Users (Pinners)?
Opinions expressed in this article are those of the guest author and not necessarily MarTech. As a result, Pinterest’s computer vision technology can recognize more than five times as many items as it did a year ago, including recipe ingredients and clothing styles. Every month, people conduct more than 600 million visual searches using Lens, Pinterest’s image-parsing browser extensions and its visual search within pins feature. Of course, Pinterest’s ability to parse images is already improving as its volume of visual searches increases. The text queries can be used to augment Pinterest’s computer vision technology’s understanding of what an image contains and to establish new relationships between the objects the technology is familiar with and other things or uses it may not yet be aware of. The combination of visual and text search should also help Pinterest refine its visual search results. Now you’ll be able to put those questions to Pinterest. Or how you might be at the grocery store shopping for salsa ingredients, see an odd-but-inviting type of pepper and ask an employee what other salsa ingredients it would complement. Consider how you might walk into a furniture store looking for a living room rug and show the salesperson a photo of your couch and coffee table to help pinpoint a match. The idea is that the images will serve as an additional parameter for a search to better mimic how people might seek things out in the real world. The new option will first roll out to Pinterest’s iOS app and will eventually make its way to the Android version. Starting next week, people will be able to attach images to textual search queries on Pinterest to have Lens aid in finding what they are looking for, the company announced on Thursday. A year after its debut, Pinterest’s Lens feature has become so capable of parsing what an image contains and what a person is searching for that the company will now use it to support text-based searches.
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